Desperate Housewares, a well-known antique home goods store serving Atlanta’s film community, needed a refreshed online presence to better showcase its extensive collection. I led a comprehensive website overhaul, redefining its visual identity and improving functionality to enhance the customer experience.

My contributions included:

- Logging and organizing the entire inventory to create an accurate and accessible catalog.
- Redesigning the website’s look and layout, ensuring it aligned with the store’s vintage aesthetic while improving navigation.
- Creating a new logo to establish a cohesive brand identity.
- Coordinating a photoshoot to capture high-quality visuals that highlighted the unique character of the store’s offerings.

This project combined branding, digital strategy, and visual storytelling, modernizing the store’s online presence while preserving its charm and appeal to both antique enthusiasts and film industry professionals.